Many conferences and panels focus on how to use the latest social media tools. PR Camp™ New York is different. 

PR Camp New York  will be a full day of HIGHLY INTERACTIVE discussions on the strategy behind social media -- complete with marshmallows and a virtual campfire. It will explore key issues facing our industry, helping PR and marketing professionals to identify challenges and take advantage of new opportunities.  The goal is to go back to your offices with solutions and fresh ways of thinking.

PR Camp New York  is recommended for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions.

Our "unconference-like" format avoids many of the conventions of a typical conference. There will be NO panels or PowerPoint demonstrations. Moderators ("camp counselors") will use scenarios based on case studies and real world experience to guide participant discussions.  

KEY TAKEAWAYS

• A better understanding of the strategy behind social media for PR and marketing
• A network of professionals built upon an intimate setting and interactive discussion
• A comprehensive summary that you can share with clients and colleagues

AGENDA

8:00 AM - Registration and Breakfast

9:00 AM - Social Media Buy-In: Getting Clients and Management On Board for Your Social Media Programs

• Stephanie Agresta - EVP, Global Director of Digital Strategy and Social Media, Porter Novelli/Peter Lucht – Executive Director, External Affairs, Verizon

• Joseph Kingsbury - Social Media Practice Lead, North America, Text 100/Morgan Johnston – Manager, Corporate Communications, JetBlue

• Lloyd P. Trufelman - President & CEO, Trylon SMR, New York/Dina Kaplan – Co-Founder, blip.tv

• Erin Byrne - Chief Digital Strategist, Burson-Marsteller/Emily Goldfischer - Vice President, Public Relations, Loews Hotels

Get clients and bosses to extend their interest in new media (In this session, representatives from four brands and four PR agencies will be paired off to lead group discussions on how they can work together to advance social media efforts.)

10:30 AM - Talking about the “Y” Generation: Tapping the Social Media Expertise of Young Professionals to Reach Your Audience

• Brian Simpson - Director, Zen Chaos, Roger Smith Hotel/Natan Edelsburg - Generation Yer and Editor, GobalQuad.com/Vice President, NYU Steinhardt's Comm Club

• Jim Issokson - VP, Reputation Management, MasterCard Worldwide/Aditi Mehta – Generation Yer and Account Executive, Epsilon

• Dawn Bridges – Senior Vice President, Corporate Communications, Time Inc/Jennifer Kohanim - Generation Yer and Assistant Account Executive, Fleishman-Hillard Digital

• Peter Himler - Founding Principal, Flatiron Communications/Zontee Hou - Generation Yer and Marketing Content Editor, Lion Brand Yarn Company

Help senior professionals tap the social media experience of junior colleagues and help junior professionals think more strategically (In this session, four senior professionals will be paired off with four very junior counterparts to lead group discussions.)

12:00 Noon - Lunch 

1:15 PM - Show Me the Money: Delivering Strategies for Effective ROI and Achieving Success for Your Social Media Programs

• Howard Greenstein - President and Social Media Strategist, Harbrooke Group

• Tina Alexander - Product Manager, The Wall Street Journal Digital Network

• Janine Gianfredi - Marketing Manager, Google

• Peter Shankman - Founder and CEO of HARO

With the blending of social marketing, examine the metrics of success and help clients and management understand their marketing and PR spend

2:45 PM - Why Can’t We Be Friends: Aligning Your Marketing and PR Social Media Departments and Agencies

• Chris Andrew - Vice-President-Group Director Media, Digitas/Rachelle Spero - Executive Vice President, Digital Media, Cohn & Wolfe

• Joe Ciarallo - Editor, PRNewser.com and Manager, PR Initiatives, mediabistro/David Berkowitz - Senior Director of Emerging Media & Innovation, 360i

• Alex Norman - Executive Vice President, Schematic/Jonathan Kopp - Global Director, Ketchum Digital

• Andrea Harrison – Strategy Director, Razorfish/Paull Young - Account Director, Converseon

Help PR and interactive marketing align practices and objectives (In this session, PR professionals will be paired off with interactive marketing professionals to lead the group discussions.)

4:15 PM - Wrap Up