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PR Camp New York will be a full day of HIGHLY INTERACTIVE discussions on the strategy behind social media -- complete with marshmallows and a virtual campfire. It will explore key issues facing our industry, helping PR and marketing professionals to identify challenges and take advantage of new opportunities. The goal is to go back to your offices with solutions and fresh ways of thinking.
PR Camp New York is recommended for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions.
Our "unconference-like" format avoids many of the conventions of a typical conference. There will be NO panels or PowerPoint demonstrations. Moderators ("camp counselors") will use scenarios based on case studies and real world experience to guide participant discussions.
8:00 AM - Registration and Breakfast
9:00 AM - Social Media Buy-In: Getting Clients and Management On Board for Your Social Media Programs
Get clients and bosses to extend their interest in new media (In this session, representatives from four brands and four PR agencies will be paired off to lead group discussions on how they can work together to advance social media efforts.)
10:30 AM - Talking about the “Y” Generation: Tapping the Social Media Expertise of Young Professionals to Reach Your Audience
Help senior professionals tap the social media experience of junior colleagues and help junior professionals think more strategically (In this session, four senior professionals will be paired off with four very junior counterparts to lead group discussions.)
12:00 Noon - Lunch
1:15 PM - Show Me the Money: Delivering Strategies for Effective ROI and Achieving Success for Your Social Media Programs
With the blending of social marketing, examine the metrics of success and help clients and management understand their marketing and PR spend
2:45 PM - Why Can’t We Be Friends: Aligning Your Marketing and PR Social Media Departments and Agencies
Help PR and interactive marketing align practices and objectives (In this session, PR professionals will be paired off with interactive marketing professionals to lead the group discussions.)
4:15 PM - Wrap Up
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